ROB KILLEEN

BIG FISH + MCGRAW-HILL

"THE BIG FISH EXPERIENCE" 

PUBLISHED BOOK

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McGraw-Hill approached us to write a book about our processes. The first thing we told them is we didn't want to write an educational book; we wanted to do it our way. They obliged.

 

In this book, we talk about our origins and our processes. Presentations is in the name, but it mainly focuses on design, content (copywriting), and delivery (presentations). I co-authored this book, leading the charge in the content sections to describe my thoughts and processing on copywriting.

 

You can get it from most bookstores and also click the image to go to the Amazon page (shameless plug).