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BIG FISH PRESENTATIONS

"PASSIONATE, RARE, KINETIC"

COMPANY CULTURE

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This video started with defining what our core values were. This entailed asking everyone to describe the company in 20 adjectives. We narrowed 240 adjectives into the 3 most common: passionate, rare and kinetic.

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I wanted to base the copy around how everyone who worked there was a little younger and how we weren't afraid of failure. I focused on how this could be, in some cases, considered a big differentiator in culture.

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